( About )

Hi, I'm Joo. I work quietly.

A figure seen from behind in a corduroy jacket and knit hat, looking out over a misty valley.

I'm a photographer and filmmaker based in Toronto, working with brands, couples, event teams and families across the GTA and beyond.

I picked up a camera in 2015 and started filming a year later. Since then I've covered more than a hundred events, shot campaigns for DoorDash and independent Toronto businesses, and photographed weddings, portraits and families.

I'm introverted by nature, and it turns out that's useful behind a camera. I don't direct much. I watch, wait and let people forget I'm there — which is usually when the real pictures happen.

Years behind the camera
11
Events covered
100+
Brand shoots
20+
Average reply time
<48h

( Process )

Four steps, no surprises

How a project runs

  1. 01 / 04Day 0

    Listen

    A short call or a few emails about what you need, who it's for and where it will live. You'll get a clear written quote within two business days.

  2. 02 / 04Weeks before

    Plan

    Locations, timings, people and a shot list we both agree on. A 30% deposit holds your date, and I leave room for the moments nobody planned.

  3. 03 / 04On the day

    Shoot

    Calm and low-key, with natural light wherever I can. I watch more than I direct, so people relax and look like themselves.

  4. 04 / 04Within 2 weeks

    Deliver

    Edited photos within two weeks (most events in 72 hours) and films within four to six. Weddings get a sneak peek within a week. One round of revisions is included.

Hands holding a camera at chest height, ready to shoot.

The kit, for the curious

Gear matters less than light, but people often ask. This is what comes with me to most shoots.

Stills

  • Panasonic Lumix S5II
  • Lumix S 14–28mm f/4–5.6 Macro
  • Sigma 28–70mm f/2.8 DG DN Contemporary
  • Flash & lighting kit
  • Lightroom · Photoshop

Motion

  • Panasonic Lumix S5II
  • Gimbal
  • Tascam DR-10L recorder
  • Hollyland Lark Max wireless mics
  • DaVinci Resolve

( What I shoot )

  • Brand campaigns
  • Weddings
  • Events
  • Headshots
  • Families
  • Toronto & the GTA