Altitude

Northvale wanted their winter line photographed somewhere it would actually be worn — not on a studio cyclorama with a wind machine. We spent six days hut-to-hut in Jotunheimen with a crew of three and no fixed shot list, only a weather window and a promise to shoot whatever it gave us.

Most mornings we woke inside the cloud. On two of them it dropped below us, and those two hours became the campaign. Everything was shot on medium format with natural light; the only modifier we carried was a sheet of white foam board.

The final set ran across Northvale’s autumn print, retail and social campaign, with the hero frame used as the cover of their 2026 catalogue.