Passage

Atlas Overland runs small-group trips by van through the North Atlantic. They wanted a film that sold the feeling of the road rather than the itinerary — the long stretches where nothing happens and everything changes.

We drove the route ourselves over nine days with one van, one drone and three people, shooting whatever the road offered and editing on the ferry home.

The film anchors Atlas Overland’s booking page and lifted enquiries for the route by roughly a third in its first season.